Privacy Policy

What our privacy policy covers

This privacy policy covers any personal information that Alida obtains from you when you use services on our site. This policy does not cover the practices of companies that Alida does not own or control, or the actions of people that Alida does not employ or manage.

Our privacy policy may change in the future. We invite you to check back periodically to see if we have made any changes. If we make any material changes, we will post a notice on our home page.

What personal information is collected

Depending on how you use Alida, we may ask you to share personal information with us. Whether you choose to give Alida information is completely up to you, but keep in mind that if you withhold information, you may not be able to use some of our services.

When personal information is collected

Accuracy of information you submit. You may be permitted to or asked to submit information to us. You expressly represent and warrant: (a) that you have the authority to provide Alida with all such information; (b) that all such information may be used by Alida for the purposes intended; (c) that all such information shall be true, accurate, and complete; and (d) that you will maintain and update such information as needed, such that the information remains true, accurate and complete. You agree that if any information you provide is false, inaccurate, obsolete or incomplete, we may terminate your access to or use of the web site.

How Alida uses your personal information

Alida collects personal information primarily to make our services more rewarding for you to use. We usually use this information for internal purposes. Such as studying our customers’ preferences. We may also use your information to contact you for account and promotional purposes.

In the event that another company buys the assets or stock of myalida.com, your personal information may then belong to another entity.

How to avoid receiving newsletters and other myalida.com materials

We use e-mail addresses to send out newsletters and other announcements with information about Alida’s new products, promotions and special features. If you receive an e-mail and want to avoid further messages, look at the end of the e-mail for instructions on how to remove yourself from the mailing list.

Who Views Your Personal Information

Alida may share your personal information with companies that perform services for us, such as fulfilling orders, delivering packages, sending postal mail and e-mails, analyzing customer data, providing marketing assistance, processing credit card payments, investigating fraudulent activity, conducting customer surveys, and providing customer service. They have access to personal information needed to perform their functions, but may not disclose your personally identifiable information for other purposes.

Some personal information is stored on servers owned by other companies. Only Alida has the right to access this information. We currently share aggregate information about our customers with advertisers and marketing partners. This information does not identify individual users. Any personal information that you include in your profile will be displayed on myalida.com, so please consider before submitting any such content. Personal information may be disclosed if required by law.

Alida does not currently sell or license personal information. Before selling or licensing your personal information, we will post a notice in this Privacy Policy and on our home page. At this time, Alida does not share any personal information with its affiliates. It is possible that this policy will change in the future. If we do decide to share information with our affiliates, we will post a notice in this Privacy Policy and on our home page.

Alida’s Use of Web Beacons

We have included web beacons on some of our web pages. Alida uses web beacons to transfer data (such as purchase and site usage history). We may provide this data to companies that assist Alida in data research and analysis; these companies are prohibited from using this data for any other purpose. The analysis and research helps us determine customer preferences and improve Alida’s offerings. We may also rely upon third parties to assist with the use and implementation of the web beacons.

Children Under 13

A child under the age of 13 can visit myalida.com, but cannot order samples, become a registered user, or use any service that asks for personal information. Our website is not designed for children, nor do we wish to collect personal information from children under 13. Should a child register with us and we discover that he/she is under age 13, we will delete his/her registration and send a message indicating this. To request a sample, a child under age 13 must ask a parent to place the order.

This policy is designed to protect children. Federal law requires us to take special steps to safeguard children’s privacy. For more information about this federal law and about children's privacy, click here.

Cookies on myalida.com

We collect some anonymous information about how you use the site by setting and accessing cookies on your computer. These cookies track information such as how often you visit our web site, what pages you view, and where you go after you leave the site. The cookies track your computer, not you. They are not connected to any personal information about you. If you would like more information about cookies and how they work, click here.